Generative AI development life cycle (GDLC)Generative Studio
Generative Studio runs the generative AI development life cycle: a rights ledger in, C2PA content credentials out.
Coming FY28

- G1
- G2
- G3
- G4
- G5
- G6
Content credentials
What you'll build
Four records from every make project.
Style lock and pipeline
A working pipeline on real briefs.
Rights ledger
Licences, releases and consents behind every input.
Golden set and prompt cards
Versioned, scored by people and model judges.
Content credentials
C2PA labels on every output that ships.
GDLC
Generative Development Life Cycle.
Twelve phases, six signed gates, G1 to G6.
- 00
Discover
- 01G1
Define
- 02
Design
- 03G2
Source data and rights
- 04G3
Select
- 05
Prototype
- 06G4
Adapt
- 07
Evaluate
- 08G5
Govern and approve
- 09G6
Ship
- 10
Operate
- 11
Learn and scale
Built in the Generative Lab on campus. Same login, same levels, same gate discipline as the agent development life cycle.
Quick answers
Questions, answered.
What is the Generative Development Life Cycle?
The Generative Development Life Cycle (GDLC) is the method Generative Studio runs: twelve phases, from Discover to Learn and scale, with six signed gates. Rights are cleared at G2, before any model is selected, and every output that ships carries content credentials.
What are C2PA content credentials?
C2PA content credentials follow an open standard from the Coalition for Content Provenance and Authenticity. They attach a signed record to a file saying how it was made, including any use of AI. In Generative Studio, every output that ships carries a C2PA label.
How do you track rights for generative AI inputs?
With a rights ledger: a record of the licences, releases and consents behind every input. The GDLC's Source data and rights phase ends at G2, so nothing is adapted or generated from material whose rights are unclear, and every input can be traced later.
When does Generative Studio open?
Generative Studio is planned for FY28, with the Generative Lab on campus. Agentic Studio opens first, in early access in the week of 8 February 2027. Use the form on this page for one email when Generative Studio opens; same login, same levels, same six gates.
The other studios
One wheel, four studios.
Early access
Start with Agentic Studio.
Agentic Studio opens at the Inevitable Summit, February 2027.